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Description
Manager.Teen Segment

Job Summary       

  •     To create sustainable, profitable, market volume and value growth for the Youth (teen) segment of the Consumer Market.
  •     To assist and support the Head - Youth Segment in the implementation of strategies to achieve agreed business objectivesi.e. develop and execute innovative approaches to capture the Teen segment

Principal Functions       

  •     Proposes consumer segment strategies to ensure that adequate plans and forecasts are made to meet the teen segment requirements
  •     Analyses, forecasts and understands the teen segment needs, segment size, trends, profitability etc. of the assigned consumer segment
  •     Develop promotion campaigns to stimulate usage and profitable consumer connections within the teen segment
  •     Requests relevant segment data from Market & Customer Intelligence   (including primary research, data mining, external reports) and impressions from Point-of-Sales.
  •     Identify, review and monitor demographic profiles of the Teen segment customers.
  •     Ensure Teens segment marketing strategies based on clear value proposition that is aligned to the Etisalat Value proposition.
  •     Identify opportunities and leverage Etisalat and TEENS segment value proposition to take advantage of such opportunities
  •     Monitor execution of Teens and emerging market strategy against specifications.
  •     Evaluate new opportunities for expansion and revenue growth.
  •     Provide delivery and performance tracking support to Head, Youth Market Segment.
  •     Provides comprehensive professional support to Product Marketing & Channel Management functions to ensure adequate plans and forecasts are made in the product marketing & development process to meet respective consumer segment requirements
  •     Recommends and identifies actions for customizing products & services to meet the needs of dedicated consumer segment.
  •     Collaborate with Product Development Team, Brands, Sales,etc in Product Launch.
  •     Other duties as assigned by line manager but within the scope of this job role.

Educational Requirements       

  •     Bachelor's degree in Marketing, Socials Sciences or any relevant field.
  •     Relevant professional certifications and an MA/MBA will be an added advantage
Skills Required

Experience,Skills & Competencies       

  •     6 - 8 years consumer focused marketing experience in Telecoms, FMCG (Segmenting and profiling), Telecoms Product Launch experience is an advantage especially within identified age segment (Teens)
  •     Cross cultural understanding
  •     Customer Focus and complaints handling skills
  •     Networking & relationship building
  •     Communication
  •     Flexibility and adaptability
  •     Drive for achievement/results
  •     Problem Solving
  •     Work Discipline
  •     Planning & Organising skills
  •     Team Leading Influencing
  •     Organization and business Awareness
  •     Understanding of the Regional Sales and Business Development functionalities and working relationships.
  •     Research skills
  •     Analytical and integrative thinking
  •     Negotiation & Persuasion skills
  •     Customer Segmentation & Profiling skills
  •     Report Writing
  •     Relationship Management Skills
  •     Knowledge of the full range of Etisalat products and services portfolio.
  •     Market & Competitors knowledge
  •     Ability to build business cases
  •     Lateral Coordination
  •     Statistical analysis skills
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Listed by Etisalat
17.03.2015 (17.03.2015)
United Arab Emirates
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Job TypePermanent
Job StatusFull Time
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